surf coaching with a difference

Insightful, honest coaching with top pro surfer Sam Lamiroy A personal approach that's guaranteed to improve your surfing. Whatever your level!

Unlock your surfing potential

I Surfing

Every Surfer could do with a coach - from the first time Explorer to the very best in the world.

'PROGRESSION' Coaching Sessions - For those who surf regularly, from progressing beginners through to the intermediate and on to the very competent and elite, this session combines access to a selection of boards, fins and wetsuits with insights and advice drawn from a lifetime of surfing experience at the highest level. You will get honest and totally impartial advice with the simple aim of helping you to surf better.

'EXPLORER' Coaching Sessions - For people who are new to the sport or surfers who haven't been in for a while, these sessions have been put together to give you everything you need to start off right or get back into the swing of things and keep enjoying your surfing experience.

The Surf Shed is all about the gear! - As part of our coaching sessions we have a selection of boards, wetsuits and fins for you to try. This is the ideal way to discover your dream set up. That elusive quest to find that magic board!

We don't take commissions on sales born out of Academy coaching sessions so we can be completely independent with our honest advice. We will genuinely endeavour to get you on the equipment that is best suited to you. What we can do, of course, is put you directly in touch with the manufactures / shapers / shops themselves and make sure they look after you from there!

Guide to Surf Shed use:

When you boook in for your coaching session tell us about the board you are currently riding and let us know if you have seen anything in our Surf Shed that you would like to try. We will bring your choices along to your coaching session. Easy!

Note... The equipment in our Surf Shed does change, which we think is a good thing as it means new stuff to try, so it is possible that you can't always get what you want - but do not fear... we will do our best to make sure you get what you need!

I set up the Lamiroy Surf Academy in 2012 with the aim of just doing something ...well, just doing something that felt right –to share my excitement and passion for surfing with as many people out there as possible.

I’ve been surfing for over 20 years now, when I was a kid growing up I often wished there was a place where I could get simple honest surfing advice from the best guys around, an introduction to what surfing was all about- it would have saved me many years of clueless fumbling around in the whitewater and many ill advised board purchases. As I started to improve I still felt that a few key tips would have helped sooooo much - which board to ride, how to stop my arms from flapping, why I did not go as fast as other surfers, that kind of thing. I felt embarrassed to ask the good guys and the advice given out freely by pretty average surfers was certainly a case of the blind leading the blind!

The most striking discovery I have made on my surfing journey so far is this; the very best of the best, the elite performers of our sport still need and want advice, the difference is that they are very discerning in whose advice they seek and privileged in the fact that they can afford to pay for the best advice available. Not only that, as a top professional surfer you get your pick of all the best equipment out there – wetsuits, fins and of course boards. Board manufactures across the planet are more than happy to feed you boards – try a board, don’t like it – try a different one... keep trying, experimenting until you find that magic carpet! The structure of the coaching at the Academy has been built around this and my priviledged time spent on tour... I have seen too many surfers on the wrong board, wearing the wrong suit and making basic mistakes all of which is taking away from how much fun they could be having in the waves.... I want to change this, I want to help people surf better.

Sometimes we hear from you about your sessions at the Academy, it's good to know we help! Here are a few snippets from your messages.

- "really insightful observations and great tips on how to improve my technique and push my surfing further. The day filled me with enthusiasm and gave me particular points on which to focus that I know will have a huge effect on my progression."
- "It was also really interesting to try out some different boards and it transformed my view of what was suitable for me having had the experience and confidence from this coaching, I've gone smaller than I previously thought was possible."
- "The day was well worth every penny. The tips and constant corrections have already transformed my style and confidence."
- "An ideal introduction to surfing for me and my boys. I'll be recommending it to friends and hope to come back soon."
- "I'd like to say thanks for all the tips and equipment it really was a once in a lifetime opportunity - learning today hopefully should kick start my progression good and proper! I think the word i'm looking for is stoked!"


Booking a coaching session with the Lamiroy Surf Academy is easy, just drop us a mail or pick up the phone.

Prices incude everything you could possibly need - boards, wetsuits - and a rendezvous at the best available waves! AND a free iAM Bands assessment ... What!... You don't know what iAM Bands are all about? Well go check them out right away -

Don't forget any person(s) who was a member of the Lamiroy Surf Academy automatically gets £5 off any session.

If you are booking in for a full days session please note that we do not provide lunch. If the plan is to go somewhere a little off the beaten track then make sure you bring a packed lunch.

We are a touch traditional here at the Lamiroy Surf Academy - so you can either pay by Cash, cheque or direct bank transfer.

To book just drop us a mail on or pick up the phone and call us on +44 (0)7926 581500.

Being mobile and flexible with the timing of our sessions has really allowed us to ensure the best possible conditions for all of our sessions. We are open all year round. Get in touch to check when we have coaching sessions running, if spaces are available or simply to tailor your own unique surfing experience.

If you want to book a group session then let us know when you call. We can put together a plan. If its a special occassion that would be good to know too!

If you haven't had coaching with us before we will ask you to complete a booking form

To book just drop us a mail on or pick up the phone and call us on +44 (0)7926 581500.

We have some very fine Lamiroy Surf Academy T-Shirts for sale. They are one of a kind and we think very special!

This is Sam and his friend Dave, who is rocking one of our logo tees - very simple... but we do like him!

We have mens, womens and kids.

The styles vary, there are some sneaky sweatshirts and jogging pants too ( but you'll have to ask)- we have just been having fun with them and they actually came out looking very dapper.

If you are interested - just give us a shout to get your (probably utterly unique) piece of sartorial Lamiroy Surf Academy Gold!

The price varies - kids tees are £10, Adults tees £15.

We have got together with brands, shops and services that we love and done a deal. For you.

For details of our Discount Partners and supporters of the Academy, check out our Friends and Offers section below.

This will constantly be evolving and updated so keep checking in to see how coaching with the Lamiroy Surf Academy can improve your surfing life and save you a few pennies along the way!


Hmmmmmmm - news, views, interactions, prizes - we are social!

Friends and Offers

An Alphabet street of Academy Friends and Discount Partners. We love them - you will too!

Aggie Surf Shop, St Agnes

Discount Partner

10% discount throughout store excluding boards. £25 off new board purchases.

Bolingey Inn, Bolingey

Discount Partner.

10% discount on food.

The Cornwall Camper Company

Friend of the Academy

We have teamed up with our holidaying friends, The Cornwall Camper Company, to bring together some very exclusive packages and discounts which will add a little bit of camping luxury to your surfing adventures! Watch this space!

Filling Station Cafe, Perranporth

Discount Partner

10% off food and drinks.

Goonhavern Garden Centre

Discount Partner

10% discount throughout the store, excluding fuel and garden furniture.

Mclays Printing

Friend of the Academy

For all your large scale printing, digital and mail solutions.


Academy Sponsor

Main Academy sponsor, iconic since 1952, and with us from the very start. The finest wetsuits on the market, innovative clothing and key players on the global surf scene from the beginning. A truly iconic brand, and we are proud to have them on board.

Pavilion Ice Cream, Perranporth

Discount Partner

Free Chocolate cone and Flake with any ice cream

Perranporth Surf Life Saving Club

Friend of the Academy

The Lamiroy Surf Academy is a big fan of Perranporth Surf Life Saving Club. One of the oldest Surf Life Saving Clubs in the UK, founded in 1957 and consistently embodying their ethos of vigilence and service - they have kept our beach safe for years and are still going strong.

Skydive Cornwall, Perranporth

Discount Partner

If you want to jump out of a plane in the company of a european champion skydiver - then this is the place… only pay £210 instead of the usual price of £240… why not?!!


Academy Sponsor

Simply, classic.The original skate and subsequently surf shoe. They have defined what we put on our feet for generations. So stoked to have them support the academy.

Bathsheba Surf Shop, Perranporth

Discount Partner

10% discount throughout store excluding boards.

Carve Magazine

Discount Partner

10% off Subscription and Carve merchandise. Contact us at the Academy if you would like to benefit from this discount.

Down the Line Surf Shop, Hayle

Discount Partner

10% discount throughout the store excluding boards. Free deckpad or leash with each board purchase.


Friend of the Academy

Leading the evolution of board design. On Board with the Lamiroy Surf Academy from the very start. World leaders and innovators, Firewire surfboards are setting the bar in performance and technology - and they show no sign of slowing down!

iON Action Camera

Friend of the Academy

Shoot / Share – shoot point of view action footage in full hd then share it in real time. Amazing technology, incredible versatility – perfect for any action situation – lightweight , water proof, great sound, rugged – easy to use – a perfect fit at the Lamiroy Surf Academy.

Nigel Semmens

Discount Partner

'Legend'.A term often overused, but rarely more apt than when describing this pillar of british surfing. A European champion, a master shaper and a key figure in the british surf industry for decades. Nigel has been leading from the front for years - and still rightfully holds this spot. He is also giving Academy members 10% off any new board if you contact him directly.


Friend of the Academy

High performance soft top boards. Indeed. From the creative cauldron that is the mind of Nev Hyman ( of Firewire fame) come these innovative boards. They are a safe pleasure to surf - certainly worth checking out.

Perranporth Golf Club, Perranporth

Discount Partner

Mid week green fees are £30 reduced from £42. Weekend green fees are £35 reduced from £47. 10% discount in the pro shop, excluding clubs. Free private, personal club fitting with any set of clubs bought. Access to private coaching with Derek Michell from just £22.

Piran Surf, Perranporth

Discount Partner

10% discount on own brand clothing. Half price Board Tune up Service.

Surfing GB

Friend of the Academy

The governing body of Surfing in the UK. A dedicated group of people, passionate about looking after the best interests of the British surfing community. Doing some great things for surfing in this land!

The Watering Hole, Perranporth

Friend of the Academy

One of the most unique bar locations you will ever find, cold beer and great food right on the beach.

Beachbeat Surfboards

Friend of the Academy


Coastal Surf, Perranporth

Discount Partner

A fresh new arrival to Cornish shores, with a strong South African surfing heritage, boards from Hurricane, Black Boards and Adams - certainly worth a visit. 10% discount throughout store including boards. 25% off Hurricane equipment [e.g. leashes, deckpads, boardbags] excluding boards.

FCS Fins

Friend of the Academy

Another supporter of the Academy from the get go. If you surf, you know about FCS. They have the power to transform your board with the turn of a screw, they are the world leader in fin technology, and we are stoked you can test drive them with us.

Fourth Surfboards

Friend of the Academy

Luke Hart at fourth surfboards is the poster child of the new generation of young british shapers. Original shapes and designs, an impressive pro team and passion to burn - this kid will go far!

Luke Young

Discount Partner

On board from the start. Luke Young is a master crafts man and a shaping sage. He has built a loyal following with genius shapes like the 'Robot' and the 'Inch Pincher'. Attention to detail, customer satisfaction and surfing ability combine to guarantee a great board every time. Call him direct to get 10% off any new board - Amazing!


Friend of the Academy

Social fuel at it's finest. PR, marketing, brand building, employee engagement - these guys do it all - if you really want to inject some life and vibrance into your company - get in touch. Did we mention that they are the nicest people too? Good friends indeed!

Pavilion Boatshed, Perranporth

Discount Partner

10% discount in the Restaurant.Fine dining has arrived in Perranporth!

Perran Signs, Perranporth

Discount Partner and Academy Sponsor

15% discount plus a free banner (4ft x 1ft) with every order over £100

Surfers Against Sewage

Friend of the Academy

The guardians of our shores - these guys have been campaigning to keep our waves and beaches clean for decades - we are proud to work together with such a fine organisation.

TR1X Skate Shop, Truro

Discount Partner

10% discount throughout the store.


Telephone: +44 [0]7926 581500